0.00. Romani Lorenzo

Visual / Interface designer · Portfolio

Specializing in high-impact visual systems (High-end Digital Services, Automotive HMI), I approach design not as mere decoration, but as the construction of meaning through aesthetics.

0.01. Profile

Senior Visual & UI Designer with 20 years of experience in translating complex paradigms into aesthetic and functional interfaces. Specializing in high-impact visual systems (Automotive HMI and High-end Digital Services), I approach design not as mere decoration, but as the construction of meaning through aesthetics. I combine a deep visual culture — derived from art history and editorial design — with technological innovation.

0.02. Design philosophy

Aesthetics are a form of function — every pixel contributes to the brand narrative.

↓ PHILOSOPHY

Aesthetics as Language: visual culture to construct meaning, ensuring every pixel contributes to brand narrative and clarity of user experience. Lateral Problem Solving: design challenges approached with critical and analytical thinking, immersing fully in context to find solutions where aesthetics and technology blend harmoniously. Proactive Collaboration: firm belief in the value of sharing and the iterative process — effectiveness of the final product through open dialogue with team and stakeholders.

0.03. Client Portfolio

0.03.1

Ferrari

through RE:LAB

HMI design per LaFerrari, SF90 Stradale, Roma. Cluster digitale, infotainment, race telemetry.

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0.03.2

Ducati

through RE:LAB

TFT dashboard system. Panigale V4, Multistrada V4, Streetfighter — riding modes, ride map, connectivity.

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0.03.3

Würth K-Blue

through Collastudio

Brand system e interface design per la divisione professionale K-Blue di Würth. Design system, identità digitale, applicazioni di prodotto.

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0.03.4

CNH Industrial

through RE:LAB

Off-highway HMI per New Holland, Case IH, Iveco. Cabin clusters, fleet telematics, agricultural automation.

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0.03.5

Maserati

through Deloitte

Global website redesign. Visual system, brand storytelling, product configurator architecture per il sito corporate Maserati.

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0.03.6

Valentino

through Collastudio

Fashion e-commerce experience. Visual design e art direction per touchpoint digitali della maison Valentino — runway, campaigns, retail integration.

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0.03.7

Biokyma

through Collastudio

Brand identity ed e-commerce experience per Biokyma — fitoterapia, integratori naturali, comunicazione di prodotto.

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0.03.8

ytu

through Collastudio

Brand identity e product design per ytu, startup tech-driven. Visual system, naming architecture, prima generazione di prodotti digitali.

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0.03.9

Cassina

through Deloitte

Global website redesign per Cassina — design icon storytelling, product catalogue architecture, art direction per il sito corporate del brand di design italiano.

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0.03.10

Pagani

through RE:LAB

Global website redesign per Pagani — design icon storytelling, product catalogue architecture, art direction per il sito corporate del brand di design italiano.

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0.03.11

Alfa Romeo

through RE:LAB

Global website redesign per Alfa Romeo — design icon storytelling, product catalogue architecture, art direction per il sito corporate del brand di design italiano.

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